Holly Crawford

Holly is a lover of the written word. She enjoys using language to tell stories about people, products, and ideas. With her roots deeply entrenched in the cannabis industry, she gravitates towards all things psychedelic with open-minded curiosity. If she isn’t musing in one of her journals, you can find her talking to her plants, studying business and spirituality, and performing all kinds of kitchen witchery. Holly lives in Oregon with her husband, stepdaughter, three dogs, and a cat named Bob. You can follow her on Instagram @m_sungreen.

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linkedin for the cannabis industry

From Taboo to Hotbed: Cannabis Industry’s Rise on LinkedIn

As the cannabis industry continues to grow and expand, it has found a new and unexpected platform for networking and business opportunities: LinkedIn. What started as a taboo topic on the professional networking site has now become a hotbed for cannabis industry professionals to connect, share information, and find new opportunities. From job postings to …

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protecting your cannabis business on instagram

Protecting Your Cannabis Business on Instagram

As the legalization of cannabis continues to expand across the United States, it’s becoming increasingly important for cannabis businesses to establish a strong online presence. Yet, protecting your cannabis business on Instagram is not such an easy feat. Instagram is one of the most popular social media platforms and an important tool for reaching customers …

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why cannabis companies are prioritizing email marketing over social media

Why Cannabis Companies are Prioritizing Email Marketing over Social Media

In the world of digital marketing, social media is king. It’s difficult to even think about starting a business without first creating a Facebook, Twitter and Instagram account. But as cannabis companies continue to grow, they are quickly realizing that there are other platforms that can be more effective in reaching their target audience. One …

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california drug testing laws

California Drug Testing Laws: New Bill Protects Workers Who Get High Off-the-Clock

Beginning January 2024, a new California law will prohibit employers from penalizing or discriminating against employees who use cannabis outside of work and while off the clock. The change marks a massive shift for California drug testing laws. Governor Gavin Newsom signed Assembly Bill 2188, amending the California Fair Employment and Housing Act. The amendment …

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THCv vs THC

THCv vs THC: Differences & Benefits Explained

Tetrahydrocannabinol (THC) and tetrahydrocannabivarin (THCv) are both naturally occurring cannabinoids found in cannabis plants. They each interact with the endocannabinoid system (ECS) and look almost identical at the molecular level, but the range of effects and benefits vary greatly.  When comparing THCv vs THC, the first thing people mention is the difference in effect. THCv …

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