As the cannabis industry continues to grow and expand, it has found a new and unexpected platform for networking and business opportunities: LinkedIn. What started as a taboo topic on the professional networking site has now become a hotbed for cannabis industry professionals to connect, share information, and find new opportunities. From job postings to networking opportunities, the site has helped countless individuals make valuable connections and advance their careers.
The Rise of the Cannabis Industry on LinkedIn
Despite the fact that cannabis is still illegal at the federal level in the United States, it has become one of the fastest-growing industries in the country. As more and more states legalize cannabis for medical and recreational use, the industry has seen explosive growth in recent years. In fact, according to a report by Grand View Research, the global legal marijuana market is expected to reach $102.2 billion by 2030.
With this growth has come new opportunities for cannabis industry professionals to connect and network. However, due to the stigma surrounding cannabis, many have found it difficult to find suitable platforms for these types of connections. That is where LinkedIn comes in.
The Benefits of Using LinkedIn for Cannabis Industry Professionals
For cannabis industry professionals, LinkedIn offers a number of benefits. First and foremost, it provides a platform to connect with like-minded individuals and potential business partners. This can be particularly valuable for those looking to expand their operations or find new opportunities in the industry.
In addition, LinkedIn offers a way for cannabis industry professionals to showcase their expertise and experience. By sharing articles, participating in groups, and posting about industry news and developments, individuals can establish themselves as thought leaders in the space, which can lead to new business opportunities and partnerships.
Overcoming the Stigma and Challenges
Of course, the use of LinkedIn by the cannabis industry is not without its challenges. While the platform has become more accepting of cannabis-related content, there is still a great deal of stigma surrounding the industry. This can make it difficult for professionals to find and connect with others in the space, particularly if they work in more traditional industries.
In addition, the legality of cannabis remains a concern. While the industry is legal in some states, it is still illegal at the federal level, which can create legal and financial challenges for businesses and individuals in the space.
How to Share Cannabis Content on LinkedIn
It’s important for professionals in the space to share quality content on LinkedIn in order to establish themselves as thought leaders and build their personal brands. However, sharing cannabis-related content on a professional networking site like LinkedIn can be tricky. Here are some tips for sharing quality cannabis content on the platform:
Be Thoughtful About Your Content
Before posting any content related to cannabis, it’s important to think about your audience and your goals. What message are you trying to convey, and who are you trying to reach? Keep in mind that LinkedIn is a professional networking site, so you’ll want to ensure that your content is informative, relevant, and professional.
Share Industry News and Updates
One of the best ways to establish yourself as a thought leader in the cannabis industry is to share news and updates about the space. This can include information about new products, legislative developments, and industry trends.
Provide Valuable Insights
In addition to sharing news and updates, it’s important to provide your own insights and analysis on industry developments. This can help establish you as an expert in the space, and can help you stand out from the crowd.
Participate in Groups
LinkedIn groups are a great way to connect with other professionals in the cannabis industry, and to share and engage with quality content. By participating in groups, you can expand your network, gain valuable insights, and find new opportunities.
Stay Up to Date
Finally, it’s important to stay up to date on the latest news and developments in the cannabis industry. This can help you stay relevant and informed, and can help you create content that is timely and relevant to your audience.
How to Search for Work in the Cannabis Industry on LinkedIn
LinkedIn can be an excellent resource for those looking to find work in the cannabis industry. Here are some tips for using the platform to search for jobs in the space:
Use Relevant Keywords
When searching for jobs on LinkedIn, it’s important to use relevant keywords that are specific to the cannabis industry. This can include terms like “cannabis,” “cannabis business,” “marijuana,” “hemp,” and “CBD.” Using these keywords can help you find job postings that are specific to the industry.
Follow Relevant Companies and Groups
Following companies and groups that are relevant to the cannabis industry can help you stay up to date on new job postings and industry developments. This can also help you expand your network and connect with other professionals in the space.
Customize Your Profile
When looking for work in the cannabis industry, it’s important to customize your LinkedIn profile to highlight your skills and experience in the space. This can include listing relevant coursework, certifications, and professional experience.
Use the Job Search Tool
LinkedIn’s job search tool can be a powerful resource for those looking for work in the cannabis industry. You can search for jobs using relevant keywords, filter results by location and job function, and set up job alerts to stay informed of new postings.
Network and Connect
Finally, it’s important to network and connect with other professionals in the cannabis industry. This can include reaching out to recruiters, attending industry events, and connecting with relevant companies and individuals on LinkedIn.
Leveraging LinkedIn in the Cannabis Industry
Whether you’re a seasoned professional or just starting out, LinkedIn can be a valuable resource for those looking to build their careers in this fast-growing industry. And, it’s a great way to share company updates, look for new hires, or establish yourself as a thought leader in your sector. LinkedIn is a free social tool, why not use it to elevate your career or establish your brand positioning?