Hall of Flowers 2024: California’s Premier Cannabis Festival Debuts Public Day

Join us at Hall of Flowers 2024 in Santa Rosa on Sept 20-21. Enjoy exclusive products, celebrity chefs, and the event’s first-ever public festival day.

California’s premier cannabis trade show, Hall of Flowers, is set to make history this September with its first-ever public festival day. The highly anticipated event will transform the Sonoma County Fairgrounds into a cannabis enthusiast’s paradise on September 20-21, 2024.

Hall of Flowers is opening its doors to the public for the first time in its six-year run, offering a unique hybrid experience combining an exclusive industry trade show with a vibrant cannabis festival. This groundbreaking move promises to bring together the biggest names in cannabis, from top-tier brands to celebrity entrepreneurs and influencers.

A New Era for Cannabis Events

Hall of Flowers has been a cornerstone of the cannabis industry since its inception in 2018. The event has always been an industry-only affair known for gathering California’s most influential brands, retailers, and thought leaders. However, this year marks a significant shift in strategy, reflecting the growing mainstream acceptance and interest in cannabis culture.

The Public Festival Day

On September 21, thousands of cannabis enthusiasts will have the opportunity to experience the excitement and innovation that the Hall of Flowers is known for. This expansion into a festival environment is not just a first for the event, but a pioneering move in the cannabis industry as a whole.

Exclusive Shopping Experience

One of the most exciting aspects of the new festival day is the introduction of direct-to-consumer sales. This rare opportunity allows attendees to purchase products directly from some of California’s most coveted cannabis brands.

Featured Brands

Visitors can look forward to exclusive products, drops, and collaborations from industry leaders such as:

This direct interaction between consumers and brands is set to create a buzz in the cannabis community, offering enthusiasts access to products that are often difficult to find in traditional retail settings.

Culinary Cannabis: A Feast for the Senses

The festival is not just about cannabis products; it’s a celebration of cannabis culture in all its forms. One of the highlights is the immersive food experience curated by Sonoma Hills Farm.

Star-Studded Culinary Lineup

The event brings together an impressive roster of culinary talent, including:

  • Preeti Mistry (Best Chef of the East Bay)
  • Mason Hereford (Bon Appétit’s America’s Best Restaurant)
  • Kim Alter (James Beard semifinalist)
  • Solomon Johnson (Chopped 4/20 Champion)
  • BJ Smith (Top Chef Season 14)
  • Wendy Zeng (Beat Bobby Flay finalist)

These renowned chefs will showcase the intersection of cannabis and cuisine, offering attendees a unique gastronomic experience.

The Northern California Experience

In a nod to the rich cannabis heritage of Northern California, the festival will feature a dedicated space hosted by The Woods, West Hollywood’s iconic dispensary and consumption lounge.

Hollywood actor Woody Harrelson, a long-time advocate for cannabis, explains the philosophy behind The Woods: “I really wanted to embrace the Emerald Triangle as much as possible. There are a lot of people doing great work. I don’t like the indoor herb as much, chem weed I call it. That’s just not the way to go. Hopefully, the outdoor, sun-drenched, sun-soaked, organic weed will be the future.

This area will serve as a hub for craft and legacy sun-grown cannabis brands from the Emerald Triangle and beyond, offering visitors a taste of authentic Northern California cannabis culture.

Fashion Meets Cannabis

Hall of Flowers is bridging the gap between cannabis and fashion, featuring exclusive drops from contemporary lifestyle brands. Attendees can look forward to unique offerings from:

This fusion of cannabis and fashion underscores the event’s commitment to showcasing cannabis as part of a broader lifestyle and cultural movement.

Entertainment and Education

The festival promises a diverse range of activities and experiences to keep attendees engaged throughout the day.

Music and Interactive Experiences

While the musical lineup is yet to be announced, organizers promise top-shelf live performances. Additionally, visitors can enjoy:

  • Interactive installations from Exploding Kittens and Joking Hazard
  • Glassblowing demos curated by Jerome Baker
  • Old-school carnival rides and games

Art and Activism

An art gallery powered by Freedom Grow will showcase cannabis-inspired artwork, with proceeds benefiting non-violent cannabis prisoners. This initiative highlights the event’s commitment to social justice within the cannabis community.

ICONOCLASTS Speaker Series

The festival will also feature the popular ICONOCLASTS speaker series, bringing together some of the most influential voices in the cannabis industry.

Featured Speakers

Confirmed speakers include:

  • Anna Willey (CAM)
  • Ted Lidie (Alien Labs)
  • Neema Samari (CBX)
  • Nina Parks (Equity Trade Network)
  • Task Rok (Highly Educated)
  • Brett Feldman (Wonderbrett)
  • Caleb Counts (Connected)

These industry leaders will share their insights on the current state and future of cannabis, providing valuable knowledge for both enthusiasts and professionals.

A Milestone in Cannabis History

The introduction of a public festival day at Hall of Flowers marks a significant milestone in the cannabis industry. It represents a shift towards greater public engagement and acceptance of cannabis culture. By bringing together aspects of trade, culture, cuisine, fashion, and education, the event is set to offer an unparalleled experience for cannabis enthusiasts and curious newcomers alike.

As the cannabis industry continues to evolve and mature, events like this play a crucial role in shaping public perception and fostering a sense of community. The Hall of Flowers Cannabis Festival & Market celebrates how far the industry has come and a glimpse into its exciting future.

Tickets for this groundbreaking event are on sale now. Whether you’re a seasoned cannabis connoisseur or simply interested in learning more about this rapidly growing industry, the Hall of Flowers festival day promises to be an unforgettable experience. Don’t miss your chance to be part of cannabis history in the making!

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