You’ve heard of Black Friday, but we’re going to do you one better; Green Wednesday. Like Black Friday, this special day is based around Thanksgiving, but it takes place on the Wednesday before Thanksgiving, as the name gives away. On this day, every year since cannabis businesses have become legal, cannabis sales skyrocket (falling second only to 4/20). It seems some people really need help getting through those family dinners!
With such a significant increase in cannabis sales, businesses found that this day is the perfect time for their best deals. So, every Wednesday before Thanksgiving, cannabis businesses across the country prepare for the influx in sales by giving their patrons some of the greatest deals we’ll see all year.
Green Wednesday has turned into the Black Friday of the cannabis industry. It is not just in-person cannabis sales who get the Green Wednesday deals. Online cannabis sales also increase that day, and online cannabis retailers provide similar sales to those you would find in person. It’s like Black Friday and Cyber Monday combined!
While it seems likely that the Green Wednesday tradition would have started shortly after legal cannabis businesses came to be, it’s hard to pinpoint precisely when the surge in cannabis sales on the Wednesday before Thanksgiving began.
But its name, Green Wednesday, is widely believed to have been originally made up in 2016 by a cannabis delivery service after the owners started to take notice of their increase in sales on that day. More and more cannabis businesses caught on to the custom of business surges on that day, especially since 2018. In the past three or so years, cannabis sales on Green Wednesday have continued to increase from the previous year, and 2021 is expected to continue that pattern. With that increase in sales, cannabis retailers decided to take the opportunity to further increase business by setting up great deals on that day.
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